HubSpot has had a pretty good run. Went from zero to IPO. What's not known is how unlikely the story of our success is.
II gave a talk at the 2016 SaaStr Conference hosted by Jason Lemkin. The slides and full video from the talk are included below, with some quick notes on a few of the topics covered.
Here's me presenting what turned out to be the most popular slide (more on this idea at the end of the article).
Here is the full deck from Slideshare.