Startup Marketing: Tactical Tips From The Trenches
April 7, 2009
I’m speaking at the Inbound Marketing Summit later this month in San Francisco. There are some really great speakers lined up (David Meerman Scott, Chris Brogan, Charlene Li, Paul…
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Startups and The Power Of Polarization
September 24, 2008
Startups, particularly those world-changing, curve-jumping, bet-the-farm kind are a tricky business. The temptation for startups is, as Seth Godin would say, “to create average…
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8 Startup Insights Inspired By The Mega Mind of Seth Godin
September 10, 2008
I’ve had a really interesting and crazy week (crazy in a good way). As many regular readers of OnStartups.com know, I’m a huge Seth Godin fan. I’ve read most of Seth’s books over the…
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Startup PR: Tips For Getting Publicity Without A PR Firm
August 22, 2008
I came across a great article today by Jason Calacanis on the topic of PR for startups. Jason Calacanis is founder and CEO of Mahalo, but you probably would better know him as the the…
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Spending Like Its 1999: Startup Burns $50k of VC Money on Crazy Contest
July 29, 2008
You remember 1999, right? It was the day of the sock puppet and crazy, CRAZY marketing strategies. By the way, before going too much further, I will confess that I actually bought…
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7 Uncannily Obvious Lessons From A Product Launch
June 4, 2008
A few days ago, my startup HubSpot, launched a new app called Press Release Grader. It's not our core product, but a free tool for marketers and PR folks to analyze a press release…
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Mediocre Marketing: How NOT To Describe Your Startup
January 28, 2008
I'm subscribed to a Yahoo! group that occasionally gets a post from recruiters looking for candidates for startups. Though I don't enjoy these posts (they're not relevant for me), I…
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Startup Marketing: Be The Lesser Of Two Necessary Evils
July 27, 2007
Before I offend any of you or scare you off, when I say "necessary evil", I'm speaking in a broader sense about things we simply don't like. I am not suggesting that you actually be…
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Startup Marketing: Big Bang vs. Darwinian Evolution
July 16, 2007
Broadly speaking, I think there are two types of marketing approaches. The first is what I'll call "Big Bang". This was very popular in the 1990s, particularly for venture-funded…
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Startups: Are You A Trusted Adviser Or A Responsive Assistant?
July 6, 2007
We've all heard the cliche "The Customer Is Always Right". Those of us that have actually been in any type of business and had real interactions with customers for more than 2 days…
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Startups and The Challenges Of The Freemium Pricing Model
May 16, 2007
It has been a while since I wrote my last article on pricing models titled "Startup Pricing Models: Free Forever, Freemium and Freedom To Pay". This article ended up being reasonably…
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