---
title: Advice and Insights for Entrepreneurs | OnStartups | marketing (2)
description: marketing | Insights and ideas for software startups (2)
---

# Marketing Posts

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- [Marketing](https://www.onstartups.com/topic/marketing)

[Cult of Product: Marketing Isn't Just For Losers Who Pay For Sex

November 30, 2011 

The following is a guest post by Mike Troiano. Mike is a former New York ad man turned venture-funded entrepreneur, now a Principal at Boston-based Holland-Mark. You can follow him on…

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](https://www.onstartups.com/tabid/3339/bid/73228/Cult-of-Product-Marketing-Isn-t-Just-For-Losers-Who-Pay-For-Sex.aspx)

[Forget The MBA: How About a Masters In Startup Awesomeness?

November 7, 2011 

This weekend marks the 6 year anniversary of OnStartups.com (it was launched on November 5, 2005). The OnStartups community has grown -- a lot. There are now over 30,000 RSS…

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](https://www.onstartups.com/tabid/3339/bid/71809/Forget-The-MBA-How-About-a-Masters-In-Startup-Awesomeness.aspx)

[How To Lose 1% Of Your Customers With Just 1 Email

March 28, 2011 

The following is a guest post from Noah Kagan. Noah is the Chief Sumo of AppSumo.com, a site with exclusive deals for web entrepreneurs. He previously was an early employee at…

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](https://www.onstartups.com/tabid/3339/bid/44779/How-To-Lose-1-Of-Your-Customers-With-Just-1-Email.aspx)

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[The 5 Minute Guide To Cheap Startup Advertising

March 18, 2011 

The following is a guest post by Rob Walling. Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to…

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](https://www.onstartups.com/tabid/3339/bid/43774/The-5-Minute-Guide-To-Cheap-Startup-Advertising.aspx)

[17 Mutable Suggestions For Naming A Startup

October 15, 2010 

Naming a startup is hard. Very hard. On the one hand, the pragmatic entrepreneur thinks: “I shouldn’t be wasting time on this — for every successful company with a great name, there’s…

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](https://www.onstartups.com/tabid/3339/bid/17702/17-Mutable-Suggestions-For-Naming-A-Startup.aspx)

[Building A Startup Marketing Plan: Tips In 3 Words

September 9, 2010 

The following is a guest post by Ilya Mirman. Ilya has spent the past decade running marketing for software vendors including SolidWorks, Interactive Supercomputing (acquired by…

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](https://www.onstartups.com/tabid/3339/bid/14055/Building-A-Startup-Marketing-Plan-Tips-In-3-Words.aspx)

[Startup Insights From The Grateful Dead

August 3, 2010 

The following is a guest post by Brian Halligan, my co-founder at HubSpot. Brian recently released a new book titled “Marketing Lessons From The Grateful Dead”. The book is a…

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](https://www.onstartups.com/tabid/3339/bid/13680/Startup-Insights-From-The-Grateful-Dead.aspx)

[Startup Marketing ABCs

June 9, 2010 

The following is a guest post from Mike Volpe, the VP of Marketing at HubSpot, who has helped grow our marketing software company from a handful of customers to nearly 3,000 customers…

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](https://www.onstartups.com/tabid/3339/bid/12875/Startup-Marketing-ABCs.aspx)

[How To Pick A Company Name: Tips From The Trenches

March 22, 2010 

The following is a guest post by Healy Jones. Healy is head of marketing at OfficeDrop, a digital filing system and document scanning service and a former venture capitalist. Pixily…

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](https://www.onstartups.com/tabid/3339/bid/12156/How-To-Pick-A-Company-Name-Tips-From-The-Trenches.aspx)

[A Geek's Guide To Hiring Marketing People

January 26, 2010 

The following is a guest post by Jason Cohen. Interviewing developers is easy. OK, not easy. You have to generate resumes, you have to sift through the deluge of candidates, you have…

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](https://www.onstartups.com/tabid/3339/bid/11576/A-Geek-s-Guide-To-Hiring-Marketing-People.aspx)

[Dharmesh On Startup Marketing: Video From MIT Startup Bootcamp

November 17, 2009 

I recently had the opportunity to speak at the MIT Startup Bootcamp held at the MIT Kresge Auditorium (a great venue that President Obama spoke at just a couple of weeks later). This…

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](https://www.onstartups.com/tabid/3339/bid/11042/Dharmesh-On-Startup-Marketing-Video-From-MIT-Startup-Bootcamp.aspx)

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