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Marketing
Cult of Product: Marketing Isn't Just For Losers Who Pay For Sex
November 30, 2011
The following is a guest post by Mike Troiano. Mike is a former New York ad man turned venture-funded entrepreneur, now a Principal at Boston-based Holland-Mark. You can follow him on…
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Forget The MBA: How About a Masters In Startup Awesomeness?
November 7, 2011
This weekend marks the 6 year anniversary of OnStartups.com (it was launched on November 5, 2005). The OnStartups community has grown -- a lot. There are now over 30,000 RSS…
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How To Lose 1% Of Your Customers With Just 1 Email
March 28, 2011
The following is a guest post from Noah Kagan. Noah is the Chief Sumo of AppSumo.com, a site with exclusive deals for web entrepreneurs. He previously was an early employee at…
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The 5 Minute Guide To Cheap Startup Advertising
March 18, 2011
The following is a guest post by Rob Walling. Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to…
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17 Mutable Suggestions For Naming A Startup
October 15, 2010
Naming a startup is hard. Very hard. On the one hand, the pragmatic entrepreneur thinks: “I shouldn’t be wasting time on this — for every successful company with a great name, there’s…
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Building A Startup Marketing Plan: Tips In 3 Words
September 9, 2010
The following is a guest post by Ilya Mirman. Ilya has spent the past decade running marketing for software vendors including SolidWorks, Interactive Supercomputing (acquired by…
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Startup Insights From The Grateful Dead
August 3, 2010
The following is a guest post by Brian Halligan, my co-founder at HubSpot. Brian recently released a new book titled “Marketing Lessons From The Grateful Dead”. The book is a…
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Startup Marketing ABCs
June 9, 2010
The following is a guest post from Mike Volpe, the VP of Marketing at HubSpot, who has helped grow our marketing software company from a handful of customers to nearly 3,000 customers…
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How To Pick A Company Name: Tips From The Trenches
March 22, 2010
The following is a guest post by Healy Jones. Healy is head of marketing at OfficeDrop, a digital filing system and document scanning service and a former venture capitalist. Pixily…
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A Geek's Guide To Hiring Marketing People
January 26, 2010
The following is a guest post by Jason Cohen. Interviewing developers is easy. OK, not easy. You have to generate resumes, you have to sift through the deluge of candidates, you have…
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Dharmesh On Startup Marketing: Video From MIT Startup Bootcamp
November 17, 2009
I recently had the opportunity to speak at the MIT Startup Bootcamp held at the MIT Kresge Auditorium (a great venue that President Obama spoke at just a couple of weeks later). This…
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