---
title: An Alternative To Freemium That Worked For HubSpot [video]
description: "A quick video on how I accidentally discovered an alternative to the classic \"freemium\" model.

Worked really well to drive early growth at HubSpot."
---

# An Alternative To Freemium That Worked For HubSpot [video]

Written By: [Dharmesh Shah](https://www.onstartups.com/author/dharmesh-shah) August 3, 2021

An Alternative To Freemium That Worked For HubSpot [video] Written by [Dharmesh Shah](https://www.onstartups.com/author/dharmesh-shah) on August 3, 2021

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In the early days of HubSpot, I somewhat accidentally ended up discovering a new approach to freemium that wasn't really freemium.

Here's a short (1 minute 15 second) video clip on what I found that worked brilliantly for HubSpot and helped us drive spectacular early reach.

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