Posts by Scott Stephenson

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SaaS Startups: Knobs and Dials And Other Insights
strategy saas September 11, 2009
If you're building a SaaS (Software as a Service) startup you're in great company. Most software entrepreneurs today are taking this approach -- including me. Below are some simple…
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Startup Marketing: Big Bang vs. Darwinian Evolution
marketing July 16, 2007
Broadly speaking, I think there are two types of marketing approaches. The first is what I'll call "Big Bang". This was very popular in the 1990s, particularly for venture-funded…
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