---
title: Advice and Insights for Entrepreneurs | OnStartups | Scott Stephenson
description: Insights and ideas for software startups
---

# Posts by Scott Stephenson

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[SaaS Startups: Knobs and Dials And Other Insights

strategy saas September 11, 2009 

If you're building a SaaS (Software as a Service) startup you're in great company. Most software entrepreneurs today are taking this approach -- including me. Below are some simple…

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](https://www.onstartups.com/tabid/3339/bid/10459/SaaS-Startups-Knobs-and-Dials-And-Other-Insights.aspx)

[Startup Marketing: Big Bang vs. Darwinian Evolution

marketing July 16, 2007 

Broadly speaking, I think there are two types of marketing approaches. The first is what I'll call "Big Bang". This was very popular in the 1990s, particularly for venture-funded…

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](https://www.onstartups.com/tabid/3339/bid/2014/Startup-Marketing-Big-Bang-vs-Darwinian-Evolution.aspx)

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